Ethan Caldwell – Charlotte Hornets

A self-made real estate mogul with deep Carolina roots, Ethan Caldwell embodies the proud local tycoon archetype. He built his empire in Charlotte, revitalizing neighborhoods and championing small businesses, and when the Hornets came up for sale, he saw an opportunity to bring the franchise fully back into the community’s hands.

Caldwell is a strategic overseer — not afraid to get involved, but careful to empower his basketball people. His calm patience contrasts sharply with flashier owners, and his players know he’ll back them through growing pains. That loyalty keeps morale strong.

His weakness? Branding. Despite his financial muscle, Caldwell has struggled to craft a glamorous image for the Hornets, often relying on local pride over national appeal. Still, he’s convinced that building a winning culture from within will eventually change perceptions.

Ethan’s words to live by: “This is a long game, and I’m playing it to win.”