Julien Moreau – Toronto Raptors

Julien Moreau is a media giant in Quebec. The French-Canadian tycoon owns the largest streaming platform in the province, and he sees basketball as the perfect way to expand his influence into global markets.

Moreau treats the Raptors like a content brand as much as a basketball team. His five-star team image rating reflects his mastery of storytelling, marketing, and player-driven media projects. He’s not as patient as some governors, but he is methodical when it comes to crafting the Raptors’ identity as Canada’s team.

His involvement is measured, but he makes sure every decision reinforces the Raptors’ position as both a cultural and athletic force.

Quote: “We’re not just selling basketball — we’re exporting Canadian pride.”