Lorenzo Ricci – New York Knicks

Lorenzo Ricci lives and breathes fashion. Born in Milan, Ricci built his fortune as the mastermind behind one of Europe’s most recognizable luxury clothing brands. When he took over the Knicks, he brought the same philosophy he used in fashion: big names, bold moves, and never settling for ordinary.

Ricci is a hands-on visionary who treats Madison Square Garden like his runway. He thrives on celebrity partnerships, extravagant halftime shows, and bold roster moves designed to keep the Knicks front and center in the cultural conversation. But his five-star involvement often pushes coaches and executives to the edge, and his complete lack of patience is legendary.

For Ricci, winning is essential — but winning with style is non-negotiable.

Quote: “New York doesn’t just want champions — it demands icons.”